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Research papers

Beyond focus groups

The purpose of the paper is to explain a new method - editing groups - of understanding viewers' response to programmes. The paper begins by questioning the claims that qualitative researchers make for research using focus groups. It argues that,...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Andrea Millwood Hargrave, Brent Macgregor, David E. Morrison
May 1, 1994
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Citation

Hargrave, Macgregor and Morrison (1994a, May 01). Beyond focus groups. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/beyond-focus-groups


Research papers

Box and cox

The Broadcasting Standards Council's remit is to examine and advise on issues of taste and decency in broadcasting. Each year, it focusses on a specific area and undertakes detailed research into it. In 1991 the issue was that of bad language:...

Catalogue: Seminar 1992: Media Research Meets The Future
Authors: Andrea Millwood Hargrave, Michael Svennevig
June 15, 1992
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Citation

Hargrave and Svennevig (1992a, June 15). Box and cox. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/box-and-cox